High Performance
We use edge technologies to ensure that our publishers are getting the highest revenue and CPMs. Based on the publishers' content types, our system makes automatic decisions 24/7
Specially designed for entertainment
Headerlift specializes in entertainment audiences like gaming and video. Our company puts a strong focus on the needs of publishers for their business in order to find the best fit. We are also working with advertisement companies so that our demand source is not only programmatic but also premium.
HeaderLift supports all display formats, from standard IAB to the more local exotic formats. Rich-media formats such as skins are also supported. We also support video in both instream and outstream formats and native.
Yes, you can use our CMP but we can also work with any CMP that supports the IAB Transparency and Consent Framework (IAB TCF).
This depends, for a good part, on the publisher, how many websites they have, how many ad placements and so on. If response from either side is swift then we can usually onboard within a time period of one week.
We use a good selection of SSPs that can be activated per country or publisher: For inapp we work with a lot of specialised mediation networks that support specific inapp formats like rewarded video.
Create competition among various demand resources in order to provide you with the most value. Our current dynamic floor pricing can also help to increase the CPMs from those demand sources as well
All our publishers have their own account manager to discuss everything such as new inventory opportunities and custom reporting
Our AI system helps to optimize between all demand networks to ensure that our publishers get the higher revenue based on historical data
